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Tools to Help You Raise Paywall Conversions by 25% or More - 50-Minute Video Tutorial by Anne Holland
- Downloadable Action-Plan Checklist
- 7 Relevant A/B Test Case Studies
- Examples include B2B & Consumer Sites
- For Intermediate Experience-Level
Most membership sites and paid content subscription site paywalls are not designed using proven best practices. To put it bluntly, you're leaving money on the table -- and a lot of it.
You can probably get a 25% or more response lift from a few basic changes. (That's 25% or more conversions from the same traffic you're already getting. If you're paying for traffic, it's nearly criminal not to improve your paywalls.) Insider's Paywall Optimization Improvement Kit helps you:
- Lift trial membership sign-up rates
- Turn more free visitors into paying subscribers
- Show your Web designer what to do
- Decide how much content should be free vs members-only
- Run A/B tests to raise paywall sales scientifically
Yes, both B2B and consumer subscription sites are addressed, including ample real-life examples for each. Insider's Paywall Kit is designed for intermediate-level learning, and is a strongly recommended aid for online marketers, site developers, and publishers.
Three-Part Kit Includes: 50-Minute Video Tutorial, 7 Case Studies, & Customizable Action-Plan Checklist
All three elements are yours via instant download as soon as you purchase the Kit or start a new Insider Membership. Here's how we recommend you use them:
Step #1. View the 50-Minute Paywalls Video Tutorial
In this recorded presentation, Insider publisher Anne Holland shows you proven ways to change your paywalls so you sell more subscriptions.
Includes guidelines on the amount of free-vs-fee content on your site, the paywall pathway, entry strategies that work best, paywall design guidelines, and pricing layout psychology.
Step #2. Print out the Action-Plan Checklist
Use Insider's 51-item checklist to evaluate every aspect of your current paywalls and then to create a customized action-plan for your site development and marketing teams.
Step #3. Examine the A/B Testing Case Studies
See creative samples and results data from A/B tests conducted by seven different subscription and membership sites. Real-life tests include a B2B publisher, a virtual world, an investment advisory newsletter, a personal nutrition plan site, and an online club for military vets.
The average test improved response rates by 25%. You'll see which tests won and which tests lost. Also includes basic testing guidelines and names of low-cost testing tools.
Get the $247.00 Paywall Optimization Kit FREE When You Join Subscription Site Insider Today  Purchase Insider's Paywall Optimization Kit for $247.00 now, or get it free when you join Insider as a Member today for just $57 or less per month.
Subscription Site Insider is a continuous service, including instant access to $1,450 of research plus $347.00 worth of new Case Studies & webinars each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.
In total, you'll get instant access to $1,797.00 (and growing!) worth of practical Members-Only research to grow your business. Insider Membership helps you:
#1. Sell more online subscriptions
Drive more traffic to your site, then raise conversions so 20-40% more visitors become paying members. Insider brings you 'what works' training and research on all types of promos from affiliate marketing to SEO.
Members can instantly access how-to reports, checklists, Case Studies, and a marketing samples library -- tools which can be put to work on your site right away.
#2. Raise renewals & reduce churn
Most of your site's profits come from renewals and automated payments -- but payment rates are slipping badly in 2011 due to credit card problems and consumer uncertainty. Insider's Research Center helps you attack the problem, guiding you through technical advice and showing you best practices.
Members immediately get their hands on how-to video tutorials, legal briefings regarding recurring billing, and real-life samples of successful renewal letters.
#3. Launch new services & sites
What's the best price for your offering? Insider's Members-Only Pricing Report can help you figure out the difference between leaving money on the table and scaring away potential customers. Plus, Members can instantly access:
- R&D tutorials
- A competitor directory listing 600+ membership sites
- A spreadsheet to help you budget your first 24 months
- 'Site Design Rules' to hand to your developer
- A buyer's guide to tech vendors.
#4. Insider networking plus exclusive Q&A Webinars & Workshops
Members get instant access to a private online community of peers, owners and managers of subscription and membership sites, who are eager to connect and discuss what's worked and what hasn't for them.
Plus, your Membership includes a complimentary pass to Insider's monthly Webinar or virtual workshop focused on a hot subscription business topic -- ranging from marketing to M&As -- with plenty of time for extended Q&As with the expert speaker. The webinar alone is a value of $247.00 per month.
As a member you'll get immediate access to all the materials on the site plus that month's Q&A Webinar. After that, you'll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It's risk-free and guaranteed, you can easily cancel at any time.
So why not join today and see how Subscription Site Insider can help your business grow!
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