Sorry, our fall 2011 Summit is over. However, info on our upcoming Spring 2012 Summit in San Francisco is coming shortly! Our fall 2011 Summit in NYC was a big success... so now we're planning the next one to be held in San Francisco in Spring 2012. In the meantime, here's who presented at our last Summit: CASE STUDY: Behind-the-Scenes -- TestingMom.com's Year of Tremendous Growth Discover how New York Times Bestselling author Karen Quinn teamed with former Match.com and TheLadders marketer Michael McCurdy to turn the concepts from her popular books into a membership site that thousands of parents spend up to $3000 to belong to. Their "open Kimono" presentation includes: Price testing lessons Blog marketing tips Teleseminars vs webinars Facebook marketing How to turn email opt-ins into buyers in less than 10 days First-year retention stats & lessons CASE STUDY: How to Grow Subscriber Lifetime Value with Partner Offers Wall Street investment execs eagerly buy access to Job Search Digest; but account lifetimes are generally limited to the length of members' current job search. So, publisher David Kochanek grew account lifetime value with partner offers which he promotes with webinars. Kochanek will share his secrets including: how to find a good partner, price special offers, and produce and promote webinars that turn attendees into buyers. His nuts-and-bolts process and checklists are useful for anyone considering partner marketing, from either the publisher or the partner side of the equation. 12 Acquisition Marketing Lessons Learned in the School of Hard Knocks Michelle Rutkowski has been marketing subscriptions online since 1984 for brands including ConsumerReports.org, Guideposts, Taunton Press, BLR and Hachette Filipacchi. Now she'll reveal the toughest lessons she's learned about what does NOT work and how to fix your campaigns. Includes: pricing, email marketing, social media & marketing, budgeting, and search marketing. CASE STUDY: Real Life Lessons Learned in the Personal Finance Premium Content Space Kip Morgan, Vice President of Premium Services of TheStreet.com will take you behind the scenes of this personal finance site and share lessons learned on: juggling multiple paid content offers from one brand redesigning and changing the placement of paywalls testing more traffic vs better conversions from current traffic. CASE STUDY: How to Juggle Subscriptions with Other Significant Revenue Streams Mediabistro.com brings in big online traffic with its large content network. How does the umbrella brand turn eyeballs into money? Find out how subscription offerings fix into a mix of other revenue streams like advertising, classifieds and e-courses. Director of Product Development Greg Horowitz will present lessons learned from launching new subscription products including picking the right niche, price point and time to launch as well as how community plays a role in subscription success. CASE STUDY: How to Move a Popular B2B Blog From Free to Paid Discover how WhichTestWon.com, a weekly B2B blog, took a high-traffic free site and moved most of the content behind a paywall. Hear about the adventures in operations and tech, pricing decisions, and of course results. Includes tips from COO Cassandra Farrington on payment processing for smaller publishers, WordPress plugins, managing a virtual tech team, driving traffic via Twitter, and paywall design. Mobile Publishing: 7 Practical How-tos for Content Sites Annette Tonti, CEO MoFuse, will reveal the top seven mobile lessons learned from The Economist, Harvard Business School Publishing, Roadcycling.com and InformationWeek, including: Lead generation and email opt-in forms for mobile Mobile ecommerce for publications Which user analytics to pay attention to Producing content for multiple platforms… without tons of work How to make sure your site looks great in mobile Changes for your email newsletter template CASE STUDY: Turning a Great Idea into Thriving Membership Site -- From Tech Build to Marketing Blasts ThrivingWithAutism.com Publisher Andrea Warner will take you step-by-step through her successful launch, including: Choosing the right domain name Picking a platform & working with freelance outsourcers Developing compelling content Optimizing your paywall for conversion Convincing famous-name partners to promote a little-known site ** 4 Workshops Also Included in Main Summit ** In addition to Case Studies and inspirational presentations, your Summit ticket also includes all four Main Summit Workshops held on-site. We'll break you into groups of 25 for the Workshops, so you'll really be able to interact with your instructor and get your questions answered. WORKSHOP: Fixing Your Email Marketing Programs to Convert & Retain More Paying Subscribers Even in 2011, Email marketing is still the #1 way to drive high-converting traffic to membership and subscription sites. But, most publishers don't use proven best practices to get the best response rates. In this 90-minute workshop, you'll learn how to improve your emails to opt-ins, trials, and customers, including auto-responders, newsletters, and promotional blasts. Yes, you'll be able to ask questions and even review samples of your own email campaigns with the instructor! Presented by Paul Broni, President InBox Interactive, whose clients have included New England Journal of Medicine, MyFamily.com, Inc., Progressive Business Publications, Boardroom Inc. and Weiss Research. WORKSHOP: Advanced Payment Processing for Automatic Payments & Recurring Billing Credit card declines are a significant problem for all subscription publishers today. The good news is you can take more control. Discover hands-on tactics to tweak your processing systems and regain the profits your site deserves. This 90-minute workshop includes plenty of time for you to ask the instructor tricky questions about your own situation. Presented by Paul Larsen of Paul Larsen Consulting whose clients include Ancestry.com, WSJ.com, eDiets.com, Consumer Reports, Blockbuster, Disney, infoUSA, Audible.com, Cramster and Spark Networks. WORKSHOP: How to Avoid Legal Trouble with Your Trial Offers, Automatic Billing, Guarantee Wording & Cancellation Policies If you market paid subscriptions in the US, this Workshop is a must-attend. Federal and state laws have been passed that specifically focus on your marketing practices. And, the states in particular are gunning for non-compliant sites (even small sites; even if you are headquartered outside that state; and you give 100% refunds.) This 90-minute Workshop includes hand-outs to take back to the office, plus Q&A time with an expert lawyer. Presented by Lisa Dubrow, head of Dubrow & Charne, and former SVP/General Counsel for Synapse Group. WORKSHOP: Paywall Reviews & Conversion Improvement Suggestions Based on extensive Case Study and A/B testing research, discover top 9 best practices for paywalls. Includes loads of real-life test results and samples.