Toolkits

Toolkits

Looking for comprehensive information on one topic? Our toolkits are a good place to start. Check out the latest on search engine optimization for subscription sites, pricing psychology & tactics as well as conversion rate improvements.

[Toolkit] Group Sales - Subscriptions & Site Licenses

Group sales are most common with B2B subscription sites where multiple people from one company, organization or department that might need access to the same premium content. Group subscriptions allow publishers to expand their market to those who would never buy an individual subscription as well as further monetize accounts from your most passionate subscribers. This Toolkit includes our 23-page Special Report based on exclusive interviews with publishers selling group subscriptions. . . . click here

[Toolkit] Pricing Psychology & Tactics

This toolkit will help you determine the best price for your products. It includes a 90-minute video pricing bootcamp with Insider founder Anne Holland. The video covers the top 7 price point psychology secrets, results from 5 real-life pricing tests and more. Also enjoy our PDF special report on picking the best pricing for your subscriptions or memberships. . . . click here

[Toolkit] Search Engine Optimization (SEO) Guidelines and Tips for Subscription Sites [PowerPoint Slides and Checklist]

Search Engine Optimization (SEO) is the use of keywords and links to get search engines to place your site's pages high in "organic" (free) results where your prospects can more easily find your offerings. Subscription sites have certain challenges with SEO as not all of their sites' content is "indexable" by search engines. In this Subscription Site Insider toolkit, you will learn about the three main legs of SEO: keywords, on-site changes and inbound links and take away specific action points to raise your site's search engine ranking. . . . click here