[Article Digest] 60% of Consumer Reports Online's 494,000 Paid Subscribers Prefer Annual to Monthly Offer
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Summary: As of November 2000, ConsumerReports.org had 494,000 paid subscribers. Roughly 60% chose the $24 per year vs $3.95 per month subscription option. General Manager John Sateja said only 25% of online subscribers also subscribed to the print magazine and that the online version appealed to an early 40s demographic while people in their mid-50s bought the print. . . .
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