[Article Digest] CinemaNow Combines Revenue Streams: Advertising Sales, Pay-Per-View, and Subscriptions to Movies
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Summary: After complex negotiations with various film studios, CinemaNow gained the rights to present a library of films online. The problem was the rights for each film could vary - some could only be shown online to an audience in a particular country, others could only be shown as pay-per-view, and others might be included in a subscription library. . . .
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