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[Article Digest] How Print Subscription Newsletter Publisher, HCPro, Launched Online Ancillary Revenue Streams of Nearly $2 Million per Year
[Article Digest] How Print Subscription Newsletter Publisher, HCPro, Launched Online Ancillary Revenue Streams of Nearly $2 Million per Year

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Summary: As of 1998, roughly 75,000 healthcare professionals purchased one or more subscriptions to HCPro's 30 different print newsletter products. But, over a period of four years, only 5,000 had signed up for the company's free online newsletter and it wasn't generating any revenues. . . . Members log-in to continue
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