[Article Digest] How Rivals.com Squashed a 20% Attrition Rate to Sell Seasonal Content Year-Round
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Summary: In 2001, this college sports fan website re-launched as a subscription only product, offering the 'inside scoop' behind a pay wall. Month-to-month subs at $5.95 gave access to content about one chosen team; $9.95/month gave network-wide access to all team content. . . .
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