[Article Digest] How to Get Email Newsletter Opt-ins to Purchase $100-$200 Subscriptions Using Low-Cost One-Off Products as Bait
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Summary: Using low-cost one-off products to bait email newsletter opt-ins into purchasing $100-$200 subs paid off for Element K, a publisher of how-to content for IT professionals, confirming their belief that targeting customers yields far better results than marketing to outside lists. . . .
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