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CASE STUDY: How Gantthead Sells Memberships in the (Incredibly) Competitive IT Info Niche
CASE STUDY: How Gantthead Sells Memberships in the (Incredibly) Competitive IT Info Niche

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Summary: The IT-related publishing niche is one of the most intensely competitive B2B niches online. Discover how independent publisher Gantthead.com profits by focusing solely on a micro-niche, "lonely project managers." Founder and owner David Garrett reveals how he mixes paid memberships and advertising revenue models, and his lessons learned from price testing individual and group subscriptions. Through discussion boards and an active community, Gantthead.com has grown from a fledgling dotcom-era darling to the go-to site for project management questions and answers and 530,000 members. . . . Members log-in to continue
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