|
|
Top 4 Reasons to Subscribe:
#1. 50+ Case Studies
#2. Huge "how-to" library
#3. Monthly expert webinars
#4. Private Q&A networking with hundreds of your peers
 Free Site Tour
|
|
|
Summary: In this case study, Founder and Editor of RFID Journal, Mark Roberti, discusses how he played to his strength by creating a cornucopia of content around radio frequency identification (RFID) and then made more money by hosting industry-specific events. This is a great read for anyone interested in hybrid business models and managing multiple revenue streams. Of particular note is the journal's ability to convince 25% of its paying members to commit to a three-year subscription through the strength of its content, as well as the different options they offer advertisers. . . .
Members log-in to continue
|
|
|
|
|
