[Case Study] How One Niche Site is Shifting Gears Mid-Recession to Find New Revenue Streams and Marketing Channels
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Summary: Since 2001, the Nurse Entrepreneur Network has served a targeted niche--the nurse who is looking to branch out from traditional nursing career options and build an independent business. Subscriptions sales have been hit hard by the recession, so the publisher is fighting back by launching ebooks and marketing through social media. . . .
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