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Summary: David Foster, CEO of Business Valuation Resources, tells Insider how he's tripled revenues by diversifying the site's target audiences and content mix. See how they use content licensing and widespread repurposing of their own resources to create more than 250 products with a range of subscription plans or one-time usage fees. Plus, he explains why one-off content purchases, like an ebook, have become the primary source of new customers who are converted through direct marketing and a sales team to a subscription plan . . .
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![[Case Study] B2B Publisher Triples Revenue by Expanding Target Audience and Diversifying Content through Licensing and Repurposing](http://www.subscriptionsiteinsider.com/members/images/384a.jpg)
