[Case Study] B2C Boating Enthusiast Site Combines Magazine-Style Articles with Multimedia Content to Attract Subs and Ad Revenues
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Summary: Publisher Glen Justice describes how Mad Mariner created a successful consumer boating enthusiast site with a hybrid business model. Discover how their experiments with social media and audience surveys are driving lots of traffic -- and see our five suggestions for how they could improve lead gen, conversions, site design, and ad sales. . . .
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