[Case Study] Blogger Outreach, Media Relations and Gift Subscriptions Drive Growth for Book Rental Subscription Site
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Summary: See how a book-rental subscription site billing itself as the "Netflix for books" overcame catalog, inventory and shipping challenges by targeting a specific niche of the book-reading public. Plus, see how their media- and blogger-relations strategy is driving subscription growth, and how they use gift subscriptions for social buying promotions on services like Groupon. . . .
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