[Case Study] EBMedicine Succeeds With Postal Direct Mail, Clever Email Campaign
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Summary: What do you do if you're selling subscriptions to customers such as physicians who don't actually tend to surf the web much? EBMedicine has come up with creative postal direct mail (relying in part on list partnerships) and super clever email campaigns that get these docs hooked. The best part is almost any subscription site can use the same ideas. . . .
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