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[Case Study] Family-owned Investment Newsletter Publisher Moves to 100% Online Marketing With Aggressive Testing
[Case Study] Family-owned Investment Newsletter Publisher Moves to 100% Online Marketing With Aggressive Testing

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Summary: Founded in 1970, Cabot Heritage Corporation proves a family-owned publishing company with fewer than 30 employees doesn't have to be limited by tradition or staff size to keep aggressively evolving. Currently 100% of the company's marketing is online, and they're continually testing tactics such as video, pricing offers, and online quizzes. . . . Members log-in to continue
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