[Case Study] Food and Health Communications Has Winning Combo with Member Library and One-Off Products
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Summary: Many online publishers think they need to be great either at running a membership site or creating one-off information products. Food and Health Communications proves that it is possible to do both well. The company recently recast their paid print newsletter into an online-only member library, allowing them to charge more while cutting costs. Plus it has a winning formula for monetizing news with quick, innovative product creation and savvy marketing. . . .
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