[Case Study] How ContractorSelling.com Uses Live Monthly Virtual Training and Video Testimonials to Convert, Upsell
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Summary: The key to the success of many membership sites is not only selling on-demand membership content but higher priced virtual and live events. ContractorSelling.com is a booming example with significant virtual coaching and live event revenues. The site uses innovative marketing tactics such as software that turns anonymous website visitors into real leads, well-produced video case studies or spotlights that are really strong member testimonials and a free monthly virtual video training session to attract new members. We talked to co-founder Joe Crisara. . . .
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