[Case Study] How Golf Odyssey's Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines
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Summary: Publisher David Baum shares the secrets of success in Golf Odyssey's 20-year run as a subscription newsletter for golf-related travel tips. See how they use a search-optimized free content site to drive traffic to their subscription site and newsletter offer, and how emails, print renewal notices, and payment-recycling tactics are improving conversions while reducing card declines and chargebacks. . . .
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