[Case Study] How SmartCredit Uses Partnerships, Savvy Direct Marketing and Unique Services to Stand Out from Competitors
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Summary: Ethan Taub, CMO of SmartCredit, describes how his site is thriving in the competitive consumer credit reporting/monitoring market thanks to co-branded partnerships and better direct marketing. Includes must-copy tactics for B2C subscription sites, such as thank-you page offers. . . .
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