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Summary: See how RISI grew from B2B trade publishing roots into the leading information services company for the pulp and paper industry. Insider spoke with Matt Graves, SVP Pulp & Paper Division, and Thom Smith, Director of Marketing, to learn how the company combines direct marketing with a corporate sales force to step up customers from $300-$400 online news subscriptions to $50,000+ corporate site licenses for a portfolio of services . . .
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![[Case Study] How a B2B Info Services Provider Turns $300 Online Subscribers to $60,000 Corporate Accounts](http://www.subscriptionsiteinsider.com/members/images/353a.jpg)
