[Case Study] How a Niche Business Information Publisher Uses Conversion Optimization Strategies to Maximize Profits
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Summary: Since launching its web-based business in 1998, BLR-Business & Legal Resources has come a long way in converting visitors into subscribers online. Starting with basic testing in the early 2000s and graduating to more advanced, segment-based testing during the past four years has helped BLR hone offers and page design to get high conversion rates. . . .
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