[Case Study] How a Paid Content Site Launched a Lower-Cost Subscription Brand to Target a New Audience
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Summary: See how the stock-photo subscription site Fotolia, which is aimed a design professionals and corporate users, launched a whole new subscription brand to target a new audience of small businesses and nonprofits. Business Development Manager Leo Tran tells Insider how they simplified pricing and licensing for small business, and how they're upselling large prospects to the parent-site's branded service . . .
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