[Case Study] How the Christian Science Monitor Killed its Daily Paper and Grew Circulation 60%
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Summary: Since abandoning its daily print newspaper in 2009 for a free website with a premium weekly print magazine, The Christian Science Monitor has seen circulation rise 60% and web visits soar. Insider spoke with Sr. Director of Marketing Susan Hackney to learn how they developed the content model and got more than 90% of subscribers to accept the new product . . .
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