[Case Study] Lessons from a Subscription Site Launch: Audience & Content Surprises, Plus a PayPal Nightmare
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Summary: Michael McCurdy, formerly of TheLadders.com, shares his biggest lessons learned from the launch of his own subscription site. Includes great tips for SEO and for boosting conversions with a site-overview video. Plus, he explains why you shouldn't launch with PayPal for payment processing. . . .
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