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Summary: Mark Edmiston, former CEO of Newsweek and founder of M&A firm The Jordan, Edmiston Group, describes his new mobile publishing venture. See why the company chose browser-based technology, not apps, to deliver content, and why they've set aside 35% of subscription revenues to pay content contributors. Also includes a Facebook sweepstakes campaign that generated up to 1,000 free-trials a day . . .
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![[Case Study] Mobile Publisher Uses Browser-Based Tech, Not Apps, to Create Premium Magazines for Any Device](http://www.subscriptionsiteinsider.com/members/images/392f.jpg)
