[Case Study] The Caretaker Gazette's Ultimate Subscription Model - Paid Advertising as Content
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Summary: In many ways, The Caretaker Gazette has the ultimate subscription model. Nearly all of the content is paid advertising by property owners looking for caretakers and subscribers (those who want to live rent-free) pay to receive the ads in the form of a print newsletter and email blasts. Owner Gary Dunn has capitalized on recent economic trends and media hunger for recession trend stories to promote his publication. His marketing techniques take advantage of timing and the desire for readers to be "first" to learn of and land new rent-free opportunities. . . .
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