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Summary: Download this handy checklist to determine exactly what needs to be changed on your site to improve both usability and conversions.
You can also give this list to your Web design team to serve as a set of rules and to help with training. Layout, typeface, navigation bar, button design, and image rules included.
The 38-rules print out to three pages with checkboxes for you to use with your own projects. . . .
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![[Checklist] 38 Paywall Site Design Rules](http://www.subscriptionsiteinsider.com/members/images/215f.jpg)
