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[Checklist] Renewals & Retention Optimization
Summary: Use this 5-page checklist to review how your site's renewal and automated billing procedures can be improved so you get a higher renewal rate, with fewer declines, cancels, and charge-backs.
This is essential for any membership site wishing to reduce churn. The checklist covers: marketing activities, email programs, metrics to review, content/editorial tasks, and customer service. Plus, also covers site license renewal activities. . . .
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