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[How to] Selling Subscriptions via Groupon: 7 Potential Drawbacks, 5 Keys to Success & Real-Life Examples
[How to] Selling Subscriptions via Groupon: 7 Potential Drawbacks, 5 Keys to Success & Real-Life Examples

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Summary: Newspapers and online publishers have sold thousands of subscriptions through Groupon. But before you test Groupon, read Insider's exclusive guide including details on what sorts of offers you can make (hint: autorenew is not possible), how long campaigns take to get off the ground, how many subscriptions other publishers have sold, how cash flow works, and specific tactics to improve your Groupon campaign results. Includes real-life sales data from publishers as well as creative samples of Groupon campaigns by ESPN Insider and the Providence Business News. . . . Members log-in to continue
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