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Summary: Although 99% of online dating sites use overlays to garner more email opt-ins and free registered users, it's not a tactic we see used very often by mainstream subscription publishers. So we were thrilled when Insider Member Kurt Lozier, SVP Dow Jones Local Media, offered to share his early-stage test results for eight local newspaper sites. Yes, includes sample screenshots and lessons learned. . . .
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![[Marketing Case Study] Dow Jones Local Media Group Tests Overlays to Turn Newspaper Visitors into Paying Online Subscribers](http://www.subscriptionsiteinsider.com/members/images/444f.jpg)
