[Toolkit] Search Engine Optimization (SEO) Guidelines and Tips for Subscription Sites [PowerPoint Slides and Checklist]
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Summary: Search Engine Optimization (SEO) is the use of keywords and links to get search engines to place your site's pages high in "organic" (free) results where your prospects can more easily find your offerings. Subscription sites have certain challenges with SEO as not all of their sites' content is "indexable" by search engines. In this Subscription Site Insider toolkit, you will learn about the three main legs of SEO: keywords, on-site changes and inbound links and take away specific action points to raise your site's search engine ranking. . . .
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