[Case Study] How a B2B Site Generates Monthly Memberships and Group Subscriptions by Providing Templates for Marketers
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Summary: Jesse Hopps, CEO of Demand Metric, describes how his site attracts individual members and group subscriptions with tools and templates that make marketers' jobs easier. See how adding video overviews of the content doubled the online conversion rate, and how a multi-track email nurturing program helped the inside sales team reduce the number of dials-to-sales by half. . . .
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