[Case Study] Premium Tourism Newsletter Attracts Subscribers with Unique Ideas for High-end Travelers
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Summary: For eight years, Dream of Italy has convinced subscribers to pay for their newsletter despite the sea of free alternatives for online travel tips. Insider spoke with publisher Kathy McCabe to learn how her team targets a specific niche (high-end, repeat visitors to Italy) with unique content and personalized services they can't get from guidebooks and free travel sites. . . .
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