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[Sample] Monthly Newsletter to Paid Members -- Angie's List
Although the subject line identifies this as a "newsletter," the piece itself does not. Instead, the team apparently did everything they could to increase the perception of "premium value." For example, the logo reads "Featured Service" instead of "Newsletter." . . .
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[Sample] Gift Subscriptions Offer Series:
Eight Emails in a Row for the 2009 Holiday Season -- Angie's List
This email series shows that yes, you can market yourself as a gift item even if a membership is a virtual thing. Plus, don't be afraid to run the offer more than once. In fact, Angie's List sent its paid membership a grand total of eight marketing blasts promoting gift offers during the 2009 holiday season. . . .
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[Sample] Digital Editions Promotional Newsletter -- Angie's List
Angie's List provides inspiration by creating clear and compelling email newsletters that grab reader's attention and are both uncluttered and easy to read. . . .
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[Sample] Warm Fuzzy Personal Email to Extend Account Lifetime -- Angie's List
Personal notes go a long way. This email from Angie's List reminds the recipient why she uses the service, which we suspect boosts site usership and helps average account lifetimes grow. . . .
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[Case Study] Inside Angie's List with Co-Founder and CMO Angie Hicks
Founded in 1995, Angie's List built slowly but surely until hitting critical mass as a nationally known brand and landing $60 million in venture funding in 2008. The site has multiple revenue streams (we counted at least eight, the majority from vendors--not consumers), most of them recurring. . . .
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