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Articles tagged with BLR

[Case Study] How a Niche Business Information Publisher Uses Conversion Optimization Strategies to Maximize Profits

Since launching its web-based business in 1998, BLR-Business & Legal Resources has come a long way in converting visitors into subscribers online. Starting with basic testing in the early 2000s and graduating to more advanced, segment-based testing during the past four years has helped BLR hone offers and page design to get high conversion rates. . . . click here

[Article Digest] Registration Form Headline Gets 113% More Visitors to Sign Up for a Free Trial
Form headlines seriously impacted free trial conversions for Business and Legal Resources' Safety.BLR.com. The B2B subscription site discovered that a longer headline, "Create Your Profile for FREE and UNLIMITED Access," got 113% more visitors to fill out the free trial form than the shorter, "Try Safety.BLR.com Risk Free," headline. . . . click here

[Article Digest] How BLR Boosted Free Trial Sign-ups from SEO Traffic by 150%
B2B publisher BLR (formerly Business & Legal Reports) boosted free trial sign-ups on key SEO entry pages 150% by testing headlines, copy, navigation options, and registration forms. BLR's marketing team tested three site pages optimized for HR.BLR.com's highest traffic-generating keywords. . . . click here

[Article Digest] How BLR Increased Multi-year Subscriptions 10% with Better Sales Team Training
BLR, a B2B information company, created a 71-page sales interview guide for its sales reps. The goal was to improve results by training them to listen to prospects and respond with questions instead of mechanically going through a series of questions at the beginning of a sales pitch. . . . click here