Beer Business Daily created an alternative to free industry trade pubs with a paid subscription email newsletter that's bought by a whopping 70% of the market -- including executives at the three biggest breweries and 10 largest national distributors.

Founder Harry Schuhmacher tells Insider how his editorial team generates must-buy content and how they time their email sends to maximize its impact. On the marketing side, hear how his team converted free email opt-ins to paying subscribers. Lastly, discover how he's increased profits by launching new pubs for related niches, without cannibalizing existing subscribers.