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[Case Study] Secrets of a B2B Email Newsletter Publisher: Profiting from Subscription Content, Conferences & Niche Launches
Beer Business Daily created an alternative to free industry trade pubs with a paid subscription email newsletter that's bought by a whopping 70% of the market -- including executives at the three biggest breweries and 10 largest national distributors.
Founder Harry Schuhmacher tells Insider how his editorial team generates must-buy content and how they time their email sends to maximize its impact. On the marketing side, hear how his team converted free email opt-ins to paying subscribers. Lastly, discover how he's increased profits by launching new pubs for related niches, without cannibalizing existing subscribers. . . .
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[Article Digest] How Beer Business Daily Gets 90% Renewal Rates
Useful information sent daily and written as concisely as possible was the key to Beer Business Daily's more than 90% renewal rate for a $380/year email newsletter sent to beer industry executives. Keeping the price high allowed the team to attract a readership serious about industry news. . . .
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