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[Article Digest] Book Marketing Update Tests $1 Teleseminar as Marketing Device to Sell $19.95/Month Subscriptions
In 2001, Bill Harrison, Publisher at Bradley Communication, found that his postal direct mail campaigns were no longer profitably selling $397 annual subscriptions to the print B2B newsletter 'Book Marketing Update.' He decided to test changing the pricing to $19.95 per month on a recurring basis (the annual offer did not automate renewals). . . . click here

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