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[Article Digest] How Books24x7 Sells Site Licenses to Large Organizations
Books24x7, an aggregator of digital versions of business and technical books, wanted to sell site license subscriptions to its online database to the Global 2000 (giant organizations) which would hopefully buy 1,000 or more seats per order.Instead of trying to be all things, the company first launched a targeted offering, ITPro, focused on books solely for the IT job function. . . .
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