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Articles tagged with Business Valuation Resources

[Case Study] B2B Publisher Triples Revenue by Expanding Target Audience and Diversifying Content through Licensing and Repurposing

David Foster, CEO of Business Valuation Resources, tells Insider how he's tripled revenues by diversifying the site's target audiences and content mix. See how they use content licensing and widespread repurposing of their own resources to create more than 250 products with a range of subscription plans or one-time usage fees. Plus, he explains why one-off content purchases, like an ebook, have become the primary source of new customers who are converted through direct marketing and a sales team to a subscription plan . . . click here

[Article Digest] Niche B2B Publisher Tests Two Paid Email Newsletter Launches
Niche B2B publisher Business Valuation Resources already published a paid print newsletter and five online-only paid database services in 2002 when the publisher decided to try launching two different paid subscription email newsletters. Both were targeted as new cross-sales to the firm's in-house list of customers in the M&A field. . . . click here