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Articles tagged with Cabot Heritage

[Case Study] Family-owned Investment Newsletter Publisher Moves to 100% Online Marketing With Aggressive Testing

Founded in 1970, Cabot Heritage Corporation proves a family-owned publishing company with fewer than 30 employees doesn't have to be limited by tradition or staff size to keep aggressively evolving. Currently 100% of the company's marketing is online, and they're continually testing tactics such as video, pricing offers, and online quizzes. . . . click here

[Article Digest] Button Copy A/B Test: Cabot Heritage Corporation Gets 22.9% Lift in Newsletter Opt-Ins
"Does Submit Button Copy Really Matter? Email Newsletter Publisher Tests 'Subscribe' vs. Offer Copy" WhichTestWon.com articleEven that smallest change can have a big impact on conversions. . . . click here

[Article Digest] Cabot Heritage Markets Stock Advisory Subscription Newsletters via Ads in Competitor's Email Newsletters
Julie DeFelice, Ecommerce Director of Cabot Heritage, started testing buying ads in competitor email newsletters, such as TheStreet.com, CBS Marketwatch and Raging Bull, in late 1999. She boiled down Cabot's traditionally lengthy copy to 35-75 words for the ads, and used a mystery stock and a free offer to get response. . . . click here