Articles tagged with ConsumerReports.org

[Sample] Using Big Images and Bulleted Copy on a Homepage - TheLadders.com
TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a "people image" and brilliantly-bulleted benefit copy, probably converts better. . . . click here

[Sample] Consumer Reports Customizes Landing Pages for Organic v. Paid Search Traffic
The testing- and data-driven marketers at Consumer Reports are driving traffic from paid search to a different landing page than the one linked to organic search results. Take a look at how their landing pages could help you increase conversions. . . . click here

[Sample] Annual Subscription Auto-Renewal Email Notice -- ConsumerReports.org
By the nature of their brand -- the non-profit that watches out for consumer's interests -- ConsumerReports.org is a great subscription site to copy if you want to do autorenews as ethically and legitimately as possible. This autorenew notice (which is the only information sent about the renewal), sent via email to millions of customers annually, uses best practices including: . . . click here

[Article Digest] How ConsumerReports.org Keeps its Centralized Customer Database Clean
Wendy Talio, Consumer Reports database director, named five best practices in maintaining a customer database. 1. Forecast how much data will be stored on the server aggressively, assuming you'll need more room than you think. . . . click here

[Article Digest] 60% of Consumer Reports Online's 494,000 Paid Subscribers Prefer Annual to Monthly Offer
As of November 2000, ConsumerReports.org had 494,000 paid subscribers. Roughly 60% chose the $24 per year vs $3.95 per month subscription option. General Manager John Sateja said only 25% of online subscribers also subscribed to the print magazine and that the online version appealed to an early 40s demographic while people in their mid-50s bought the print. . . . click here