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[Case Study] B2B News Site Takes on Print Incumbents with Nimble, SEO-Savvy Content
[Case Study] B2B News Site Takes on Print Incumbents with Nimble, SEO-Savvy ContentDiscover how a B2B Web startup can outmaneuver entrenched, decades-old print competitors. Olivier Travers, CEO of Defense Industry Daily, tells Insider how a strategy of aggregation, linking, and analysis has made the site one of the top destinations for defense contractors. Also see how they use free news and updates as the building blocks for premium content. . . . click here

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