Discover nine lessons Insider's team learned when we offered our first-ever free trial. Yes, we share our conversion rate data, but even more important are the insights we gained about promoting a trial, handling credit-card issues, managing email lists, and developing onboarding campaigns.

Anyone offering their own free trials will benefit from lessons such as: Why a trial alone isn't enough of a marketing hook; How debit cards can wreak havoc on your trial; Why it's important use reminder emails and grace periods before charging cards . . . click here