Articles tagged with Golf Odyssey

Golf OdysseyGolf Odyssey [Sample] Email to Trial Members Explaining Credit/Debit Card Authorization Holds -- Golf Odyssey
If you offer a free trial with credit card, you're probably going to run into the problem of authorization holds -- when banks "reserve" the funds needed to process your subscription payment at the end of a trial.

Authorization holds show up on card-holder's statement, and often lead to confusion and complaints about being "charged" for a free trial. However, they aren't charges. Here's an example of how to explain the issue to people who complain . . . click here

[Sample] Email Onboarding Series for Free Trial Members -- Golf Odyssey
See the email onboarding campaign that has helped Golf Odyssey increase conversions and reduce chargebacks from visitors who take a 10-day free trial. . . . click here

[Case Study] How Golf Odyssey's Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines

Publisher David Baum shares the secrets of success in Golf Odyssey's 20-year run as a subscription newsletter for golf-related travel tips. See how they use a search-optimized free content site to drive traffic to their subscription site and newsletter offer, and how emails, print renewal notices, and payment-recycling tactics are improving conversions while reducing card declines and chargebacks. . . . click here