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[Tips] US Rulings Regarding Data Pass
[Tips] US Rulings Regarding Data PassSubscription sites came under fire for using a technique called "Data Pass" in marketing partnerships. Insider has compiled three of the most relevant resources related to the investigation and subsequent US Senate and credit card company actions . . . click here
[Article Digest] VersusLaw Sells Website Subscriptions via Direct Postal Mail Campaign
At $6.95 per month, VersusLaw, a searchable online database of case law, was by far the cheapest of its peers online. Therefore Marketing Manager Tim Jones had to keep costs down and conversions high. He aggressively promoted a free email newsletter which in turn carried ads for the paid subscription service. . . . click here

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