Articles tagged with Onboarding

[On Demand] Onboarding Fixes: 10 Ways to Improve Welcome Tactics to Extend Subscriber Lifetime

Subscription onboarding expert Bill Baird reveals 10 ways to improve your welcome tactics to increase retention rates and raise your subscription profits. You'll get advice on using email series, telemarketing, social media, and more. Plus, see why an often overlooked piece of an onboarding campaign -- the subscription order "Thank You" page -- is one of the most important tools you can use . . . click here

[Checklist] Welcome & Onboarding Campaign Optimization

Download and use this interactive checklist to review your new-subscriber onboarding campaign and determine which tactics you can add to increase retention and revenues.

. . . click here

Onboarding Fixes: 10 Ways to Improve Welcome Tactics to Extend Subscriber Lifetime
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[Lessons] Results from Insider's Free Trial: 9 Insights about Promotions, Payment Processing, Onboarding & More

Discover nine lessons Insider's team learned when we offered our first-ever free trial. Yes, we share our conversion rate data, but even more important are the insights we gained about promoting a trial, handling credit-card issues, managing email lists, and developing onboarding campaigns.

Anyone offering their own free trials will benefit from lessons such as: Why a trial alone isn't enough of a marketing hook; How debit cards can wreak havoc on your trial; Why it's important use reminder emails and grace periods before charging cards . . . click here

[Sample] Email Onboarding Series for Free Trial Members -- Golf Odyssey
See the email onboarding campaign that has helped Golf Odyssey increase conversions and reduce chargebacks from visitors who take a 10-day free trial. . . . click here

[Case Study] How Golf Odyssey's Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines

Publisher David Baum shares the secrets of success in Golf Odyssey's 20-year run as a subscription newsletter for golf-related travel tips. See how they use a search-optimized free content site to drive traffic to their subscription site and newsletter offer, and how emails, print renewal notices, and payment-recycling tactics are improving conversions while reducing card declines and chargebacks. . . . click here