Articles tagged with PR

[Checklist] Maximizing Online Public Relations For Year-Round Impact Requiring Little Work

Your 5-page checklist includes over 50 items to help prepare an online public relations strategy, incorporate social media and multimedia, decide whether to use a paid or free PR release service, optimize your press releases, get your network to cover your news and track & measure performance. . . . click here

[Sample] Press Release Geared to Generate Media Mentions -- Ancestry.ca
Press releases can be used for several different marketing objectives, ranging from SEO to direct sales to media mentions. This example from the Canadian division of membership powerhouse Ancestry.com, is geared mainly toward media mentions. . . . click here

[Article Digest] 60% of Consumer Reports Online's 494,000 Paid Subscribers Prefer Annual to Monthly Offer
As of November 2000, ConsumerReports.org had 494,000 paid subscribers. Roughly 60% chose the $24 per year vs $3.95 per month subscription option. General Manager John Sateja said only 25% of online subscribers also subscribed to the print magazine and that the online version appealed to an early 40s demographic while people in their mid-50s bought the print. . . . click here