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[Article Digest] Grow Email Opt-ins and Subscription Renewals, Hint: Listen to Customers and Respond with Relevant Content
ProQuest grew renewals by revamping its' product-related email newsletters to meet the specific needs of subscribers. Teachers who subscribed to ProQuest's educational databases and research said what they needed were actual tools, lesson plans, and ideas of ways they could use the database in day-to-day activities. . . . click here

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