Articles tagged with R&D

[Special Report] R&D: How to Pick a Target Market for a Paid Content Service Launch

Critical for new site R&D: This 14-page Special Report details how to pick a target market of people who will buy your content. Discover who's ripe for paid content... and who's not. Plus, learn how to tell if your target market is both large and established enough to support your subscription business. . . . click here

[5 Part Video Series] Topic Experts, Consultants, & Journalists: How to Start a Paid Membership Site

Creating Content That Really Sells: Discover which topics sell best to businesses and consumers; how to research exactly what your target market is yearning for; which formats to create content in (such as webinars); and, how much content you need to create prior to launch. . . . click here

[Article Digest] How to Increase Subscription Prices While Attracting More Subscribers
Adding value, above all else, was an absolute must when PreachingToday.com, a subscription-based resource for preachers, increased subscription prices by 60% in 2006. Packaging the price increase with a site re-launch enabled them to add new features. . . . click here

[Article Digest] How Economy.com Turned its Sister Site into a Paid-only Subscription Site & Got $1.3 Million in Sales
When economic analysis firm Economy.com saw declining ad and sponsorship revenues in 2001, they turned sister site DismalScientist into paid subscription content. The site already attracted 220,000 unique monthly visitors, and with content generated by Economy.com staffers, costs were low and the potential for profits was high. . . . click here

[Article Digest] 5 Best Practices for Launching and Raising Prices with No Adverse Effects and Healthy Renewal Rates
Founder Phil Binkow filled a gap with The Accounts Payable Network, an online business information subscription for accounts payable departments. Deploying five best practices convinced 2,200 Fortune 1000 executives to subscribe within 18 months of launch date, and to renew even after a $100 rate hike: . . . click here

[Article Digest] Niche B2B Publisher Tests Two Paid Email Newsletter Launches
Niche B2B publisher Business Valuation Resources already published a paid print newsletter and five online-only paid database services in 2002 when the publisher decided to try launching two different paid subscription email newsletters. Both were targeted as new cross-sales to the firm's in-house list of customers in the M&A field. . . . click here